Turn Your Unanswered Google Reviews Into Stronger Customer Trust
Friendly Marketing Services audits your Google profile and professionally prepares responses for up to 30 unanswered reviews—matched to your business voice and ready within 48 hours of receiving access.
Up to 30 responses · 48-hour initial delivery · 14-day support period
No sales call required · No lock-in · NZD pricing
Have more than 30 unanswered reviews? View larger packages ↓
Customers are reading your reviews before they contact you
Potential customers compare your rating, recent feedback and how professionally your business responds. Unanswered compliments, concerns and complaints can make an active business appear disconnected.
1. They search
A customer searches Google for a nearby business offering the service they need.
2. They compare
They read recent reviews and examine how professionally each business responds.
3. They decide
Professional responses demonstrate that the business listens, values customers and takes its reputation seriously.
Your customers have already started the conversation. FMS helps your business respond.
Clear Your Review Backlog in One Focused Sprint
FMS reviews your Google Business Profile, learns your preferred tone and prepares up to 30 personalised responses for unanswered customer reviews.
Each response should:
- Address the customer's actual feedback
- Match the business's professional voice
- Be suitable for positive, neutral and negative reviews
- Naturally reference relevant services or locations where appropriate
- Avoid awkward keyword stuffing
- Be reviewed for tone, privacy and professionalism
Initial responses are prepared within 48 hours after we receive your onboarding information and required Google Business Profile access.
FMS provides a done-for-you, professionally reviewed reputation clean-up service.
No generic copy-and-paste replies. Every response is individually prepared and professionally reviewed by FMS.
Your Review Response Sprint Includes
No generic one-line replies. Every response is based on the actual customer review and the business it represents.
Professional Responses That Protect Customer Privacy
FMS prepares respectful public responses designed to protect the business and the reviewer.
For health, dental, medical, physiotherapy, legal and other sensitive industries, responses must not:
- Confirm that a reviewer is a patient or client
- Reveal treatment or appointment information
- Disclose private health or personal information
- Discuss confidential legal or financial details
- Make admissions of liability
Reviews involving serious complaints, safety matters, legal issues, threats, privacy concerns or sensitive information must be flagged for client approval.
Here Is Exactly What Happens
Purchase and onboarding
The customer purchases the sprint and completes a short form covering their services, locations, preferred tone and response requirements.
Review audit
FMS audits the Google Business Profile and identifies the unanswered reviews to address.
Responses prepared
FMS prepares up to 30 personalised responses within 48 hours after receiving the required information and access.
Approval and completion
FMS manages sensitive-response approval, revisions, support and completion reporting during the 14-day sprint.
Make it clear that customers must never email or share their personal Google password.
Use an approved Google Business Profile manager invitation or access method.
FMS Review Response Sprint
NZ$226.55 including GST
- Up to 30 unanswered Google review responses
- Google review audit
- Business voice and tone setup
- Positive, neutral and negative-review handling
- Human quality review
- Three reusable future response templates
- Initial responses prepared within 48 hours
- 14-day support period
- One-time payment
- No subscription
- No long-term commitment
The sprint covers up to 30 eligible unanswered reviews. Delivery begins after the required onboarding information and Google Business Profile access have been received. FMS does not guarantee rankings, traffic, enquiries, bookings or revenue.
Have More Than 30 Unanswered Reviews?
Choose a larger backlog package to professionally address more of your existing customer feedback.
Review Backlog Rescue
- Up to 100 responses
- Audit
- Tone setup
- Personalised responses
- Human quality review
- Sensitive-response checks
- Completion report
Reputation Reset
- Up to 250 responses
- Audit
- Tone setup
- Personalised responses
- Human quality review
- Sensitive-response checks
- Completion report
Large Review Backlog
- More than 250 unanswered reviews
- Custom audit and quotation
Sprint + Review Catcher
NZ$399.05 including GST
- Everything in the NZ$197 Review Response Sprint
- Review-request workflow setup
- Email and/or SMS review-request templates
- Review-request landing page or direct Google review link
- Initial customer review-request campaign setup
- 30 days of monitoring
- Mobile Website Trust Snapshot
Important Disclosure
Clearly disclose that this bundle does not include:
- Scout SmartChat
- Missed-Call Text Back
- A new SmartWebsite
- Complete lead follow-up automation
- Permanent ongoing management
- Unlimited SMS or email
- Advertising spend
SMS and email usage charges may apply separately.
Built for New Zealand Businesses Whose Reputation Matters
This sprint is best suited to active businesses with 10 or more unanswered reviews, recent unanswered feedback or inconsistent owner responses.
Ready to Turn Your Reputation Into a Complete Customer Follow-Up System?
The Review Response Sprint clears your existing review backlog. FMS Growth Standard adds ongoing enquiry capture, missed-call recovery, SmartChat, follow-up, booking assistance, review requests and customer reactivation.
FMS Growth Standard
- Missed-Call Text Back
- Scout SmartChat
- Website enquiry capture
- Automated SMS and email follow-up
- Booking confirmations and reminders
- Pipeline and opportunity management
- Review-request automation
- Review-response assistance
- Lead reactivation
- Monthly monitoring and optimisation
- One-time cleanup of up to 30 existing unanswered reviews
SmartWebsite included with a 12-month Growth Standard agreement.
Cancel-anytime customers use their existing compatible website or may purchase a SmartWebsite separately.
FMS Founder Growth Standard
- Everything in FMS Growth Standard
- NZ$697 setup fee waived
- Free FMS SmartWebsite of up to five standard pages
- Priority onboarding
- One-time cleanup of up to 30 existing unanswered reviews
- Same monthly fair-use allowances as the monthly plan
- Limited to the first 10 approved Founder clients
Monthly Usage Allowances
- Up to 30 new Google review responses per month
- Up to 30 existing unanswered-review responses once during onboarding
- Up to 5,000 email sends per month
- Up to 250 Scout SmartChat AI responses per month
- NZ$30 communication credit per month
- One standard phone number charged against the communication credit
- Review-request workflows included
- Automated follow-up workflows included
- Reasonable CRM contact use
Allowances reset monthly and do not roll over. Founder Annual clients receive the NZ$30 communication credit monthly, not NZ$360 upfront.
The communication credit may cover: Missed-Call Text Back messages, Review-request SMS, Appointment reminders, Lead follow-up messages, Supported inbound and outbound calls, Standard phone-number rental, Other approved communication usage.
The communication credit does not include: Voice AI, WhatsApp charges, Large bulk SMS campaigns, Cold email or cold SMS outreach, Premium phone numbers, Advertising spend, Domains, Third-party paid integrations.
Optional Review Overages:
- Additional 30 responses: NZ$97 + GST
- Additional 100 responses: NZ$247 + GST
- High-volume review management: custom quotation
Monthly service fees include the stated fair-use allowances. Usage exceeding the included allowance—including SMS, calls, phone-number rental, email verification, AI conversations, Voice AI, WhatsApp and premium integrations—is billed separately. Allowances reset monthly and do not roll over.
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