Friendly Marketing Services
    2026 Industry Data

    The 2026 Local Business Speed-to-Lead Benchmark Report

    Discover exactly how fast your competitors are responding, where the biggest revenue leaks are hiding, and the exact follow-up benchmarks you need to hit to dominate your local market.

    • Response time benchmarks for Real Estate, Trades, and Clinics
    • The "5-Minute Rule" data and how it impacts close rates
    • Actionable strategies to plug your enquiry leaks immediately

    Download the Free Report

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    Why This Report Matters Right Now

    Speed Wins

    78% of customers buy from the company that responds to their enquiry first.

    The 5-Min Drop

    The odds of connecting with a lead drop 100x if you wait longer than 5 minutes.

    Hidden Leaks

    Most local businesses lose 20-30% of their revenue simply due to poor follow-up.

    Meet Moana — FMS Assistant

    Stop Losing Enquiries. Ask Moana.

    Moana can show you exactly where your business is losing growth right now, and guide you to your free action plan.